Citizen
When it comes to watches, Citizen is one of the models of excellence that need no introduction. The company Citizen has existed for over eight decades and has always been ahead of its time.
What makes Citizen so different from other companies is the fact that it has always strived to introduce innovations and to make its watches both works of art and science. Back in 1956, Citizen produced its first shock-resistant timepiece. Parawater, the first water-resistant watch in Japan came into existence only three years later.
Eco-Drive is one of Citizen’s most important environmentally-friendly innovations. A solar panel powers the watch and is capable of storing energy for usage in the months to come. Another innovation that Citizen has developed is the atomic timekeeping.
Citizen watches have a traditional feel to them. Some of the most popular collections have their specific features that make them easily identifiable.
Citizen news
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Citizen Eco-Drive achieves record sales
Citizen Eco-Drive has reported record sales in December and January.
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Citizen sponsors European Figure Skating Championships
Citizen will sponsor the ISU European Figure Skating Championships 2012.
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Citizen advertising campaign revealed during The X Factor
Citizen Watches began its Christmas promotional campaign during The X Factor, a prime time television slot.
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