Fossil
Fossil was founded in 1984 and the company is mainly focused on the production of leather goods, watches and jewellery. The American watchmaker creates timepieces that are functional, suitable for any occasion and affordable.
The timepieces are inspired by traditional American designs, as well as the style of the 30s, 40s and 50s. The slightly nostalgic feel and the design of the watches appeal to both younger and older clients.
Fossil watches became available internationally in 1993. The collections were even more diversified by this time.
Some of the most popular lines include NCAA watches, Frank Gehry watches that were produced in cooperation with the world-famous architect, Collectibles that feature characters from Star Wars, Superman and other popular movies.
Fossil is the first company to develop a fully-functional PDA watch that has an LCD touch-screen and various functionalities including calendar, planner and a date book.