Nooka
Nooka watches can never go unnoticed. Artist Matthew Waldman is the person responsible for the design. Time is displayed in a linear method, which makes Nooka watches different from anything you have ever seen before.
Waldman tried to discover a more intuitive way to tell time. He sketched new ideas and came up with the linear method that all Nooka watches feature.
What makes the watches even more special is the fact that Nooka design is not regulated by any graphical logic. Waldman tried to let shapes grow organically, without applying rules valid for mass production.
Today, Nooka has a number of collections available. The Zub collection is colourful and the band design is made out of a single-unit polyurethane. The Zirc series combines the appearance of a traditional watch with Nooka’s concept. Zem watches are inspired by the geometrical shape of gems.
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